FLY EGE
Campaign Design
The EGE Air Alliance distributed 1,000 rebates to the residents of Eagle County during the Summer of 2021. This campaign aimed to promote the rebates and to raise general awareness of the local airport. The design included both English and Spanish versions to reach the maximum number of residents in Eagle County. Our goal of 1,000 rebates was met much sooner than initially expected due to the success of the FLY EGE campaign. Art direction from this campaign is from 970 Design.
Once all 1,000 rebates were given away, the FLY EGE campaign shifted to raise general awareness about the Eagle County airport. The airport has recently undergone major upgrades with new furniture, jet bridges, and a restaurant. All of which are highlighted in the photography for the campaign. The design style of the campaign stayed the same to increase recognition of the airport as the copy changed only slightly.
